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-- -- nouvelle étiquette is a graphic design bureau located at 14 avenue foch, metz, france. it is composed of four graphic designers (émilie, francis, julie and xavier) driven by the same desire for creativity, interdisciplinarity and quality. since 2013, nouvelle étiquette has managed graphic design projects for cultural associations, public institutions, private companies and sometimes big capital . thought as a place between a graphic design studio and a research workshop, the bureau nurtures the personal experiences of its members. nouvelle étiquette is defined by an approach that emphasizes the search for meaning as the driving force behind the emergence of relevant graphic forms . its work is also based on a particular sensitivity to typography, contemporary art and literature, as well as a way of seeing graphic design as a source of understanding and joy . the creative bureau pays the greatest attention to a deeper comprehension of its commissions and strives to establish constant dialogue with its partners. nouvelle étiquette regularly takes part in conferences and workshops, while some of its members teach at art school in order to transmit, share and advance knowledge in graphic design. is a graphic design bureau located at 14 avenue foch, metz, france. created to be a place between a graphic design studio and a research workshop, it consists of four graphic designers driven by the same desire for creativity, interdisciplinarity and quality. here’s a selection of our works. wanna see more? try the desktop version or visit our behance profile! works prix sciences po pour l'art contemporain graphic design orchestre national de lorraine 16 editorial design ateliers ouverts 2017 graphic design closerie des moussis identity le périscope editorial design ateliers ouverts 2016 graphic design contemporary drawings julie's work centre pompidou-metz: agenda editorial design compagnie claire sergent editorial design, identity, type design, web arweider editorial design, exhibition design pangramme : learning type design editorial design, exhibition design carolinéale type design how to do things with words scenography, type design accélérateur de particules identity 100 bâtiments protégés editorial design prix sciences po pour l'art contemporain graphic design every year since 2010, the "sciences po" prize for contemporary art is organized by a team of students from the prestigious school. it is rewarding a young artist working in france, among a selection of ±10 people that are selected to show their work in a dedicated parisian exhibition. in 2017, the organizing team contacted us to design all the visual communication of the new edition, which was focusing on the theme of "at face value". we decided to print the majority of the communication elements in silkscreen, on only a single sheet of 120x176 cm. once cutted-out, this sheet allow the prize to use various declination of a2 posters, a3 posters, a4 posters, jackets for the exhibition's catalog and invitation flyers. using the photographic archive of "la conserverie" (the national conservatory of family picture in france), as well as 3 "primary" bold colors, we installed a versatile, playful, straightforward and upbeat identity. next project orchestre national de lorraine 16 orchestre national de lorraine 16 editorial design for over 40 years, the orchestre national de lorraine has been a major player in french and international cultural life. its repertoire is demanding and eclectic, placing equal value on both the great classical works and contemporary creations. after a first year of fruitful graphic design cooperation, the orchestra has again invited us to create their visual identity for the 2016-2017 season. we designed a strong, subtle and ethereal graphic identity. with the poem "la chevelure" by baudelaire as a common thread, we created a set of graphical backgrounds, considered as multiple resonances of the talent of the artists invited by the orchestra. these soundscapes display a demanding and contemporary identity, distilled through the orchestra's various documents. next project ateliers ouverts 2017 ateliers ouverts 2017 graphic design for over twenty years, accélérateur de particules has been organising the opening of artist workshops in alsace during the month of may: events accompanied by presentations, school visits, professional meetings and a directory of contemporary art in alsace. for this year's event, we relied on françois génot's artistic work to propose communication documents that display the same degree of plasticity as the works of the participating artists. each communication elements of the event displays a "clue" on the way the artist is creating his artworks. françois, among other things, is creating some "giant sized" stencils. in order to creates those stencils, he is using some objects or plants he finds during his walks around his workshop. he then "paints" the shadow of those objects on paper. the big posters have been created in a close collaboration with françois génot. we designed two different typography based patterns, printed in silk print, and we produced with him 100 unique hand made posters that were displayed in the strasbourg area, accompanied by the "classic" smaller posters printed in offset. those smaller posters (and every other communication object) are displaying the painted objects that we used to create the big posters. next project closerie des moussis closerie des moussis identity in 2010, pascale and laurence, who were passionate about agriculture, ecology and wine, decided to create their own wine estate to produce originals wines inspired by the principles of biodynamics. they therefore entrusted us to design the graphic identity of the estate and of each vintage from the start. we created an identity with an uninhibited creative twist. the subtle blend of precision and finesse of the custom designed stencil figures and the artisanal and warm dimension of the illustrations accompanies and characterises each wine. the red colour, common to all the productions, is a strong marker of identity by referring to both the wine and the region in which it is produced. next project le périscope le périscope editorial design le périscope is a free scientific journal. its articles are intended to make the academic and research work of young scientists and students in the field of arts and culture of the university of lorraine accessible and visible. our mission was to support and advise the editorial board of the journal from its inception to design an object that matches the challenges of such a publication. we designed a magazine that explores the concepts of verticality, plans and scale changes, through a bold typography and a very identifiable typeface (amster, designed by francisco gálvez and distributed by pampatype). a combination of black and a striking colour also installs a flexible graphical principle that can be adapted to each issue and allows for a sequence of simple and effective folios. next project ateliers ouverts 2016 ateliers ouverts 2016 graphic design for over twenty years, accélérateur de particules has been organising the opening of artist workshops in alsace during the month of may: events accompanied by presentations, school visits, professional meetings and a directory of contemporary art in alsace. at the invitation of accélérateur de particules, the entire communication for ateliers ouverts 2016 was designed by nouvelle étiquette. we relied on the julie's artistic work to propose communication documents that display the same degree of plasticity as the works of the participating artists. three graphics axes emerge from this experiment: the poster is like a plastic proposal in itself; the drawing's status is exceeded and questioned throughout the variations and each support is a visual way to attract the attention of passersby. next project contemporary drawings contemporary drawings julie's work while she is working
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